Buy-In: Saving Your Good Idea from Getting Shot Down （ISBN 9781422157299） pdf 在线 2025 epub 免费 书籍 下载

　　You've got a good idea. You know it could make a crucial

difference for you, your organization, your community. You present

it to the group, but get confounding questions, inane comments, and

verbal bullets in return. Before you know what's happened, your

idea is dead, shot down. You're furious. Everyone has lost: Those

who would have benefited from your proposal. You. Your company.

Perhaps even the country.

It doesn't have to be this way, maintain John Kotter and Lorne

Whitehead. In Buy-In, they reveal how to win the support your idea

needs to deliver valuable results. The key? Understand the generic

attack strategies that naysayers and obfuscators deploy time and

time again. Then engage these adversaries with tactics tailored to

each strategy. By "inviting in the lions" to critique your

idea--and being prepared for them--you'll capture busy people's

attention, help them grasp your proposal's value, and secure their

commitment to implementing the solution.

The book presents a fresh and amusing fictional narrative showing

attack strategies in action. It then provides several specific

counterstrategies for each basic category the authors have

defined--including:

Death-by-delay: Your enemies push discussion of your idea so far

into the future it's forgotten.

Confusion: They present so much data that confidence in your

proposal dies.

Fearmongering: Critics catalyze irrational anxieties about your

idea.

Character assassination: They slam your reputation and

credibility.

Smart, practical, and filled with useful advice, Buy-In equips

you to anticipate and combat attacks--so your good idea makes it

through to make a positive change.

Preface

Part One: The Centerville Story

　1. The Death of a Good Plan

　2. Saving the Day in Centerville, Part 1

　3. Saving the Day, Part II

　4. Saving the Day, Part III

Part Two: The Method

　5. Four Ways to Kill Good Ideas

　6. A Counterintuitive Strategy for Saving Your Good Idea

　7. 24 Attacks & 24 Responses

　8. A Quick Reference Guide for Saving Good Ideas.

appendix:how the method helps large-scale change

about the authors

　　John P. Kotter is the Konosuke Matsushita Professor of

Leadership, Emeritus, at Harvard Business School and is widely

considered the world's foremost authority on leadership and change.

Lorne A. Whitehead is Leader of Education Innovation at the

University of British Columbia, where he has also been a professor

and the NSERC/3M Chairholder in the Department of Physics and

Astronomy.

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书籍介绍

You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country.

It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution.

The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including:

· Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten.

· Confusion: They present so much data that confidence in your proposal dies.

· Fearmongering: Critics catalyze irrational anxieties about your idea.

· Character assassination: They slam your reputation and credibility.

Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.