商务跨文化交际/现代实用商务英语丛书 pdf 在线 2025 epub 免费 书籍 下载

商务活动从诞生之日起就是在交流基础上进行的。进入2l世纪后，商务(贸)经济更趋全球化，商务跨文化交流能力和技巧也越来越受到重视。许多跨国集团早在20世纪80年代就开始着手培养这方面的专业人才。

本书结合文化学和国际商务的几个主要层面，注重跨文化交流基本技能训练，向广大师生提供了丰富的案例和形式多样的讨论。本书可用做公司培训和高校相关教材，也可作为从事国际商务人士的常备参考书。

Chapter 1 General Introduction

Section 1 What Is Communication Like?

Section 2 What Is Cross-Chultural Communication?

Section 3 What Does Cross-Cultural Communication Mean to Business People?

Supplementary Reading:Monsieru Mickey

Chapter 2 Face to Face

Section 1 How to Make Introduction?

Section 2 How to Deal with Business Cards?

Section 3 What Should We Say for Small Chat?

Supplementary Reading:Individualism and Collectivism

Chapter 3 Social Interaction

Section 1 How to Schedule Visiting and Entertaining?

Section 2 ABC for Gifts Exchanging

Section 3 How to Make a Disagreement Pleasant?

Supplementary Reading:Spoken Communication-Ways of Listening and Speaking

Chapter 4 Gender Communication

Section 1 Are There Any Differences in Male and Female's Communication?

Section 2 How Are Roles Females Playing in Intemational Business?

Section 3 A Loser or Winner in the Game?

Supplementary Reading:Why Are Women and Men Different?

Chapter 5 Non-Verbal Communication

Section 1 What Is the Range of Non-Verbal Communication in Business?

Section 2 Similar Encoding and Decoding of Non-Verbal Signals

Section 3 Sinilar Encoding with Different Decdoing of Non-Verbal Signals

Supplementary Reading:Could you Read Them?

Chapter 6 Cultural Confliction

Chapter 7 Business Interaction

Chapter 8 At the Office

Chapter 9 Global Marketing

Appendix 1 Major Busioness Countries

Appendix 2 The 40 Top Brands in the World

Appendix 3 Major Official Titles

Appendix 4 Some Major International Economic and Trade Organizations

Appendix 5 Major World Media

Bibliography（参考书目）

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编辑推荐

《商务跨文化交际》力求在叙述、讨论和任务布置时融入情感因素，强调其在商务跨文化交流中的作用，旨在使读者意识到情感因素的重要性并能将其下意识运用于今后的实际工作中。

书籍介绍

《商务跨文化交际》结合文化学和国际商务的几个层面结合丰富案例进行跨文化交流基本技能的训练，涉及国际交流中的文化冲突、不同文化对谈判方式的影响等。