SATISFACTION GUARANTEED(ISBN=9781588341464) 英文原版 pdf 在线 2025 epub 免费 书籍 下载

　　This sweeping history provides the reader with a better

understanding of America’s consumer society, obsession with

shopping, and devotion to brands. Focusing on the advertising

campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak,

Strasser shows how companies created both national brands and

national markets. These new brands eventually displaced generic

manufacturers and created a new desire for brand-name goods. The

book also details the rise and development of department stores

such as Macy’s, grocery store chains such as A&P and Piggly

Wiggly, and mail-order companies like Sears Roebuck and Montgomery

Ward.

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　　Susan Strasser teaches history at the

University of Delaware. Her books include Waste and Want: A

Social History of Trash. She lives in Washington, DC.

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书籍介绍

This well-researched and documented history of goods-and-customer interaction since the days of bartering is also a delightful overview of American shopping customs from 19th-century Main Street to today's malls. Early in the 20th century, Strasser shows, advertising of national brandsquotes unnec.?/unnec.gs launched products creating their own demand--safety razors, cameras, fountain pens (with attendant consumption of blades, film, etc.)--thus gradually displacing networks of generic manufacturers whose sales "drummers" fanned across America by rail and buggy. The development of department stores such as Macy's, mail-order giants like Sears Roebuck and Montgomery Ward, grocery chains foreshadowing supermarkets, "aids" like premiums, displays and trading stamps and the skyrocket successes of Coca-Cola and Wrigley's gum are only a fraction of the sweeping story, as the author of Never Done brings into focus major social and economic forces linked to our daily lives.