国际商务英语（修订版） pdf 在线 2025 epub 免费 书籍 下载

经济贸易的发展急需大量的国际贸易人才，特别是拥有一定英语能力的外贸综合型应用人才。孙莹编写《国际商务英语》的目的是使广大读者了解国际商务相关知识，掌握参与国际贸易的国际市场营销分析能力与国际贸易实务操作能力，具备一定对外贸易谈判技巧。

GLOBALIZATION

Module 1 INTRODUCTION

Chapter 1 The World Renowned Banks

1.1 Citigroup

1.2 Dai-Ichi Kangyo Bank

1.3 JPMorgan Chase

1.4 Bank of America

1.5 Barclays Bank

1.6 Hong Kong and Shanghai Banking Corp.Ltd.

1.7 Bank of China

1.8 Bank of Montreal

1.9 Swiss Bank Corp

1.10 Fit Intetate Bankcorp

1.11 Standard Chartered Bank

1.12 Deutsche Bank

1.13 Bank of England

Reading Material

Exercises

Business Tip: Business Meeting

Chapter 2 International Economic Organizatio

2.1 Compreheive Economic Organizatio

2.2 Organizatio in.Trade

2.3 Organizatio in Finance

Reading Material

Exercises

Business Tip: Business Lunch

Module 2 INTERNATIONAL MARKETING

Chapter 1 Introduction to Marketing

Reading Material

Exercises

Business Tip: Making a Client Wait

Chapter 2 Analysis of Market Environment

2.1 Background of Market Environment

2.2 Relevant Knowledge

Reading Material

Business Tip: Learn About the Art of Gifting

Chapter 3 Market Research

3.1 Pre-knowledge

3.2 Theory of Marketing

Business Tip: Express Youelf through Your Business Card

Chapter 4 Market Segmentation, Targeting and Positioning

4.1 Introduction

4.2 Relevant Knowledge

Reading Material

Exercises

Business Tip: Negotiating Tip

Chapter 5 The Marketing Mix

5.1 4P's

5.2 Promotional Mix

Chapter 6 Channels of Distribution

6.1 Channels of Distribution

6.2 Wholesaling

Business Tip : Conveational Tip

Chapter 7 Marketing for E-commerce

7.1 Marketing for E-commerce

7.2 Relevant Knowledge

Reading Material

Module 3 PRACTICE OF INTERNATIONAL BUSINESS

Chapter 1 Establishing Business Relatio

1.1 Pre-knowledge

1.2 Correspondence

1.3 Dialogues

Exercises

Reading Material

Chapter 2 Inquiries and Offe

2.1 Pre-knowledge

2.2 Correspondence

2.3 Dialogues

Exercises

Reading Material

Chapter 3 Counteroffe

3.1 Pre-knowledge

3.2 Correspondence

3.3 Dialogues

Exercises

Reading Material

Chapter 4 Shipment

4.1 Pre-knowledge

4.2 Correspondence

4.3 Dialogues

Exercmes

Reading Material

Chapter 5 Iurance

5.1 Pre-knowledge

5.2 Correspondence

5.3 Dialogues

Exercises

Reading Material

Chapter 6 Terms of Payment

6.1 Pre-knowledge

6.2 Correspondence

6.3 Dialogues

Exercises

Reading Material

Chapter 7 Conclusion of Business

7.1 Pre-knowledge

7.2 Correspondence

7.3 Dialogues

Exercises

Module 4 BUSINESS CONTRACT MAKING

Chapter 1 Concept of Business Contract

1.1 Theory of Business Contract

1.2 Relevant Knowledge

Reading Material

Exercises

Chapter 2 Tips for a Business Contract

2.1 Tips to Create Business Contract

2.2 Tips for Business Contract Drafting

2.3 Tips for Business Contract Reviewing

2.4 Tips for Business Contract Negotiating

2.5 Tips for Business Contract Signing

Exercises

Reading Material

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书籍介绍

《国际商务英语(修订版)》，本书共分为四部分，主要介绍了一些国际贸易活动中常见的国际知名银行和国际经济组织；参与国际贸易必备的营销知识；整个国际谈判磋商过程等内容。