主持传播学概论（第二版） pdf 在线 2025 epub 免费 书籍 下载

　　《主持传播学概论（第二版）》结合研究与教学实践，以传播学、心理学、社会学知识为基础理论武器，将主持人及其传播活动置于传播学视域，在理论结合实际的层面上进行深入阐述。因而，这本书既可作为社会大众了解主持人传播的普通读物，亦可作为主持人传播的理论教材。本书结合研究与教学实践，以传播学、心理学、社会学知识为基础理论武器，将主持人及其传播活动置于传播学视域，在理论结合实际的层面上进行深入阐述。因而，这本书既可作为社会大众了解主持人传播的普通读物，亦可作为主持人传播的理论教材。

论

**节何谓主持传播

第二节主持传播学的研究对象

**章主持传播的特点

**节主持传播的形态

第二节主持传播的特点

第三节主持传播的优势

第四节主持传播的劣势

第二章主持传播的动因

**节主持传播的外在动因

第二节主持传播的内在动因

第三章主持传播的历史

**节国际主持传播概况

第二节国内主持传播发展历程

第四章主持传播的主体（上）

**节主持人的界定

第二节主持人的类别

第三节主持人的职能

第五章主持传播的主体（下）

**节主持人的角色及功能

第二节主持人的素质及能力

第三节主持人的形象及管理

第六章主持传播的对象

**节受众的类别

第二节受众的价值

第三节受众的期待

第七章主持传播的环境

**节主持传播的宏观环境——社会

第二节主持传播的中观环境——媒体

第三节主持传播的微观环境——栏目

第四节主持传播的合作对象——嘉宾

第八章主持传播的符号

**节语言符号

第二节非语言符号

第三节其他传播符号

第九章主持传播的策略（上）

**节主持传播的话语策略

第二节主持传播的符号策略

第三节主持传播的情感策略

第十章主持传播的策略（下）

**节主持传播的文化策略

第二节主持传播的信誉策略

第三节主持传播策略的不良倾向

第十一章主持传播的发展

**节主持传播的专业化发展

第二节主持传播的人文化发展

第三节主持传播的个性化发展

第四节主持传播的创新化发展

后记

第二版后记

参考文献

　　高贵武，中国人民大学新闻学院副教授，中国电视艺术家协会主持人专业委员会理事、学术委员，中央人民广播电台、北京电视台节目监评专家及特邀研究员。

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To be a great investor, says one of Price's colleagues, one must be a loner, a crowd-opposer. But it's virtually impossible for loners to create a self-sufficient organization. Typically, the strong-willed loner has weak followers. He thus must either sell his company to outsiders to realize a capital value for his efforts (which leaves his clients prey to the acquisitor) or else, like Price, he must sell it with great trepidation to his own followers, openly concerned that they are not fit to succeed him.

Negotiated purchases, he notes, simply can't be made on the bargain basis sometimes possible in common stock investment. A sole owner never becomes as crazy as the market sometimes does. The most he hopes for in a private purchase is a reasonable deal, not a great one.

The enormous advantage the independent investor has, Buffett says, is that he can stand at the plate and wait forever for the perfect pitch. If he wants it to come in exactly two inches above his navel and nowhere else, he can stand there indefinitely until an easy one is served up. Stock market investment is the only business of which that is true. You can not only wait for the bargain, but for the particular one that you understand and know to be a bargain.

...

Buffett observes that you might improve your investment performance by having a quota, a limit to the number of investment ideas you could try out in your life: one a year, for instance . . . or even fewer. You only have to do a very few things right in your life, he says, so long as you don't do too many things wrong. You should ...

Many times, though, the investment manager lets this advantage be turned into a disadvantage. Feeling obliged to remain active, he swings at far too many pitches, instead of holding off until he has an absolute conviction. He seems to hear the clients howling, "Swing, you bum!"

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