Buy-In: Saving Your Good Idea from Getting Shot Down 如何使你的建议被采纳 pdf 在线 2025 epub 免费 书籍 下载

You've got a good idea. You know it could make a crucial

difference for you, your organization, your community. You present

it to the group, but get confounding questions, inane comments, and

verbal bullets in return. Before you know what's happened, your

idea is dead, shot down. You're furious. Everyone has lost: Those

who would have benefited from your proposal. You. Your company.

Perhaps even the country.

It doesn't have to be this way, maintain John

Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the

support your idea needs to deliver valuable results. The key?

Understand the generic attack strategies that naysayers and

obfuscators deploy time and time again. Then engage these

adversaries with tactics tailored to each strategy. By "inviting in

the lions" to critique your idea--and being prepared for

them--you'll capture busy people's attention, help them grasp your

proposal's value, and secure their commitment to implementing the

solution.

The book presents a fresh and amusing fictional

narrative showing attack strategies in action. It then provides

several specific counterstrategies for each basic category the

authors have defined--including:

· Death-by-delay: Your enemies push discussion

of your idea so far into the future it's forgotten.

· Confusion: They present so much data that

confidence in your proposal dies.

· Fearmongering: Critics catalyze irrational

anxieties about your idea.

· Character assassination: They slam your

reputation and credibility.

Smart, practical, and filled with useful advice,

Buy-In equips you to anticipate and combat attacks--so your good

idea makes it through to make a positive change.

Table of Contents

Preface

Part One: The Centerville Story

  1. The Death of a Good Plan

  2. Saving the Day in Centerville, Part 1

  3. Saving the Day, Part II

  4. Saving the Day, Part III

Part Two: The Method

  5. Four Ways to Kill Good Ideas

  6. A Counterintuitive Strategy for

Saving Your Good Idea

  7. 24 Attacks & 24 Responses

  8. How The Method Helps Large-scale

Change

  9. A Quick Reference Guide for Saving

Good Ideas.

John P. Kotter is the Konosuke Matsushita Professor of

Leadership, Emeritus, at Harvard Business School and is widely

considered the world's foremost authority on leadership and change.

Lorne A. Whitehead is Leader of Education Innovation at the

University of British Columbia, where he has also been a professor

and the NSERC/3M Chairholder in the Department of Physics and

Astronomy.

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